March 1, 2022

ADVERTS


Is it just me or do others find the adverts splattered all over blog posts annoying?  Especially over blogs dedicated to cooking?  Some really nice blogs are blighted by adverts.

This advert appeared in a blog post with a recipe I was interested in.

It’s especially annoying if an advert obscures part of the text, which seems to happen frequently.  In one of the blogs I try to read an advert is always placed over the list of ingredients.  I can get round this by using the "reader view" on my iPad but on other blogs the reader view omits either the ingredients or the method, so that I’m obliged to battle through all the adverts for ear wax removal or oven cleaners to see them.  No thanks!

It’s really annoying if I’m reading on my iPad and accidentally click on an advert which loads something that I have no interest in whatsoever and then have to go about getting rid of it.  More often than not I give up on the blog as well.  Those jumping images and mini video clips are too distracting.

The economics of it are curious.  I wonder how many sales results from these annoying adverts and how much income for the blog?  Presumably quite a lot or nobody would risk losing frustrated readers like me by doing it! 

Oh for the days when if I wanted to buy anything I would get the bus into town and walk down the high street to find it.  Window shopping along the way, popping into the café to enjoy a coffee and an eccles cake before getting the bus back home.  Being constantly bombarded with adverts for stuff I'm never going to need will never compare to that!  Hey ho!

6 comments:

  1. Pop up videos are most annoying for me when trying to read through a recipe. Like you say it's tempting to give up when you have to wade through numerous adverts to find the actual blog post.

    I guess it all boils down to the fact that there are very few blogs anymore that are run just purely for personal fun, most are run as a business or make up a partial income for the blogger. I don't blame them for including advertising to fund what they do as regular blogging with fresh content is a lot of work, but I think it needs to be handled carefully otherwise it can discourage readers from engaging with the blog.

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    1. Jo, absolutely! I have abandoned several blogs because I can't read them comfortably any more due to the adverts.

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  2. The ones that get in the way of the recipe are particularly annoying and sometimes I print out something without realizing that is going to happen. No recipe is worth visiting a blog that does that.

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    1. I agree, in which case the economics just don't add up. The bloggers must be losing a lot of readers as a result.

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  3. A few years ago I was a little more forgiving towards ad-splattered blogs because I reasoned that the author might really need the money. All the money is in videos and the social media malarkey these days, so I tend to get really cross with too many ads on blogs. The most irritating for me are the sites which pop-up the needy "don't go without subscribing" ads.
    I'm not quite as nostalgic for going from shop to shop looking for something that I really need, though. There are still some fine towns near me with good shops and lovely restaurants and tea shops but, at the same time, I really do appreciate the huge convenience of buying just what I want and getting it delivered quickly. It means I can spend even more time in those restaurants and teas shops.

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    1. I wouldn't mind if the adds were relevant to the blog content but....who blogs about ear wax?
      A combination of internet and high street shopping would be the best solution but when the high street shops have all gone that means we have no choice. Ordering anything on the internet is such a pain, all that navigating websites, accepting cookies, ordering, waiting, finding the clothes/shoes/anything are nothing like what you expected and would never have bought if you'd seen them in the shop and they don't fit anyway. Then, the sending back - standing in the queue at the post office and checking the bank account to see a refund has arrived!
      I never got a refund for some sheets I returned to Amazon. Their fancy returns system fell at the first hurdle when the numpty in the newsagent picked the wrong size bag and scanned it before checking it was big enough. It wasn't. "I'll sort it out later" he said, eyeing the queue of people behind us waiting to pay for milk and fags and put it under the counter. He never did and we never got our money back.

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